@import url("https://fonts.googleapis.com/css2?family=Archivo+Black&family=Inter:wght@400;500;600;700;800&display=swap");
:root {
  --paper: #f4f0e8;
  --ink: #101010;
  --acid: #ff5c00;
  --muted: #68655f;
  --max: 1320px;
}
* {
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
}
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: Inter, system-ui, sans-serif;
  overflow-x: hidden;
}
a {
  color: inherit;
  text-decoration: none;
}
img,
video {
  display: block;
  max-width: 100%;
}
.progress {
  position: fixed;
  inset: 0 0 auto;
  height: 4px;
  background: rgba(0, 0, 0, 0.1);
  z-index: 100;
}
.progress span {
  display: block;
  width: 100%;
  height: 100%;
  background: var(--acid);
  transform: scaleX(0);
  transform-origin: left;
}
.site-header {
  height: 78px;
  padding: 0 max(24px, calc((100vw - var(--max)) / 2));
  display: flex;
  align-items: center;
  justify-content: space-between;
  border-bottom: 2px solid var(--ink);
  background: rgba(244, 240, 232, 0.94);
  position: relative;
  z-index: 20;
}
.wordmark {
  display: flex;
  align-items: center;
  gap: 10px;
  font-weight: 900;
  letter-spacing: -0.04em;
}
.mark {
  display: grid;
  place-items: center;
  width: 35px;
  height: 35px;
  background: var(--acid);
  color: #fff;
  font: 18px "Archivo Black";
}
.header-cta {
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.05em;
  border-bottom: 2px solid;
  padding: 8px 0;
}
.hero {
  padding: 72px max(24px, calc((100vw - var(--max)) / 2)) 96px;
  background:
    linear-gradient(
      90deg,
      transparent 49.9%,
      rgba(0, 0, 0, 0.08) 50%,
      transparent 50.1%
    ),
    linear-gradient(rgba(0, 0, 0, 0.045) 1px, transparent 1px);
  background-size:
    100% 100%,
    100% 36px;
}
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1fr) 340px;
  gap: 82px;
  align-items: end;
}
.prehead,
.kicker {
  margin: 0 0 22px;
  font-size: 12px;
  font-weight: 900;
  letter-spacing: 0.12em;
}
.prehead span {
  background: var(--ink);
  color: #fff;
  padding: 8px 11px;
}
.hero h1,
.hero-punch,
h2 {
  font-family: "Archivo Black", Inter, sans-serif;
  text-transform: uppercase;
  letter-spacing: -0.055em;
}
.hero h1 {
  margin: 0;
  font-size: clamp(50px, 5.3vw, 80px);
  line-height: 0.88;
}
.hero-punch {
  max-width: 920px;
  margin: 16px 0 0;
  font-size: clamp(32px, 3.35vw, 52px);
  line-height: 0.96;
}
.hero-punch em,
h2 em {
  font-style: normal;
  color: var(--acid);
}
.hero-lead {
  max-width: 780px;
  margin: 32px 0 30px;
  font-size: clamp(18px, 1.8vw, 24px);
  line-height: 1.48;
}
.cta {
  display: inline-flex;
  justify-content: space-between;
  align-items: center;
  gap: 30px;
  min-height: 64px;
  background: var(--acid);
  color: #fff;
  padding: 0 24px;
  font-weight: 900;
  font-size: 14px;
  letter-spacing: 0.025em;
  box-shadow: 8px 8px 0 var(--ink);
  transition:
    transform 0.2s,
    box-shadow 0.2s;
}
.cta:hover {
  transform: translate(4px, 4px);
  box-shadow: 4px 4px 0 var(--ink);
}
.cta b {
  font-size: 25px;
}
.micro {
  font-size: 12px;
  font-weight: 700;
  color: var(--muted);
  margin: 18px 0 0;
}
.diagnosis {
  border: 2px solid;
  padding: 32px 24px 20px;
  transform: rotate(1.2deg);
  background: #fff;
  box-shadow: 10px 10px 0 var(--acid);
}
.diagnosis .stamp,
.tape {
  display: inline-block;
  background: var(--acid);
  color: #fff;
  padding: 7px 10px;
  font-size: 11px;
  font-weight: 900;
  letter-spacing: 0.12em;
  transform: rotate(-2deg);
}
.diagnosis p {
  font: 700 22px Inter;
  margin: 20px 0;
  border-bottom: 2px solid;
  padding-bottom: 11px;
}
.video-wrap {
  background: var(--ink);
  color: #fff;
  padding: 100px max(24px, calc((100vw - var(--max)) / 2));
}
.video-heading {
  display: grid;
  grid-template-columns: 1fr 1.4fr 0.7fr;
  gap: 40px;
  align-items: end;
  margin-bottom: 34px;
}
.video-heading h2 {
  margin: 0;
  font-size: clamp(44px, 6vw, 86px);
  line-height: 0.9;
}
.video-heading > p:last-child {
  color: #aaa;
  line-height: 1.6;
}
.kicker.light {
  color: #d1cdc6;
}
.video-stage {
  position: relative;
  border: 2px solid #444;
  box-shadow: 16px 16px 0 var(--acid);
  background: #000;
}
.video-stage video {
  width: 100%;
  aspect-ratio: 16/9;
}
.play-button {
  position: absolute;
  inset: 50% auto auto 50%;
  transform: translate(-50%, -50%);
  border: 0;
  background: var(--acid);
  color: #fff;
  padding: 20px 28px;
  display: flex;
  align-items: center;
  gap: 15px;
  text-align: left;
  font: 900 13px Inter;
  letter-spacing: 0.05em;
  cursor: pointer;
  box-shadow: 8px 8px 0 #fff;
}
.play-button i {
  font-style: normal;
  font-size: 24px;
}
.play-button small {
  font-size: 9px;
  opacity: 0.8;
}
.play-button.hidden {
  display: none;
}
.disclosure {
  font-size: 11px;
  color: #777;
  margin: 22px 0 0;
}
.pain,
.before-after {
  padding: 110px max(24px, calc((100vw - var(--max)) / 2));
  position: relative;
}
.section-number {
  position: absolute;
  right: max(24px, calc((100vw - var(--max)) / 2));
  top: 72px;
  font: 170px/1 "Archivo Black";
  color: rgba(0, 0, 0, 0.055);
}
.pain-copy {
  max-width: 950px;
}
.pain h2,
.ba-head h2 {
  font-size: clamp(42px, 6vw, 84px);
  line-height: 0.95;
  margin: 0;
}
.cost-list {
  margin-top: 70px;
  border-top: 3px solid;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
}
.cost-list article {
  padding: 32px;
  border-right: 1px solid;
}
.cost-list article:first-child {
  padding-left: 0;
}
.cost-list article:last-child {
  border: 0;
}
.cost-list b {
  color: var(--acid);
}
.cost-list h3 {
  font: 700 clamp(22px, 2.3vw, 32px)/1.08 Inter;
  margin: 42px 0 20px;
}
.cost-list p {
  color: var(--muted);
  line-height: 1.65;
}
.mechanism {
  background: var(--acid);
  color: #111;
  padding: 110px max(24px, calc((100vw - var(--max)) / 2));
}
.mechanism-copy {
  display: grid;
  grid-template-columns: 1.35fr 1fr;
  gap: 70px;
  align-items: end;
}
.mechanism h2 {
  font-size: clamp(44px, 6vw, 82px);
  line-height: 0.92;
  margin: 0;
}
.mechanism h2 em {
  color: #fff;
}
.mechanism-copy > p {
  font-size: 20px;
  line-height: 1.55;
  font-weight: 600;
}
.formula {
  margin-top: 70px;
  border: 3px solid;
  padding: 24px;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 14px;
  font-weight: 900;
}
.formula span {
  background: #111;
  color: #fff;
  padding: 15px;
}
.formula i {
  font-style: normal;
  font-size: 30px;
}
.formula strong {
  background: #fff;
  padding: 17px;
}
.proof {
  padding: 110px max(24px, calc((100vw - var(--max)) / 2));
}
.proof-intro {
  max-width: 1000px;
  margin-bottom: 64px;
}
.proof h2 {
  font-size: clamp(44px, 6vw, 82px);
  line-height: 0.92;
  margin: 0;
}
.screen {
  margin: 0 0 80px;
}
.screen img {
  width: 100%;
  border: 2px solid;
  box-shadow: 14px 14px 0 var(--ink);
}
.screen figcaption {
  display: flex;
  justify-content: space-between;
  gap: 30px;
  padding: 24px 14px 0;
  font-size: 18px;
}
.screen figcaption b {
  color: var(--acid);
}
.before-after {
  border-top: 3px solid;
}
.ba-head {
  max-width: 1040px;
}
.comparison {
  display: grid;
  grid-template-columns: 1fr 1fr;
  margin-top: 60px;
  border: 3px solid;
}
.comparison > div {
  padding: 40px;
}
.comparison .bad {
  background: #d9d5cc;
}
.comparison .good {
  background: var(--ink);
  color: #fff;
}
.comparison h3 {
  font: 32px "Archivo Black";
  margin: 0 0 30px;
  text-transform: uppercase;
}
.comparison p {
  font-size: 19px;
  padding: 14px 0;
  border-bottom: 1px solid;
  margin: 0;
}
.good h3 {
  color: var(--acid);
}
.objections {
  background: var(--ink);
  color: #fff;
  padding: 110px max(24px, calc((100vw - var(--max)) / 2));
  display: grid;
  grid-template-columns: 0.8fr 1.2fr;
  gap: 80px;
}
.obj-head h2 {
  font-size: clamp(44px, 5.5vw, 76px);
  line-height: 0.92;
  margin: 0;
}
.faq details {
  border-top: 1px solid #555;
  padding: 24px 0;
}
.faq details:last-child {
  border-bottom: 1px solid #555;
}
.faq summary {
  cursor: pointer;
  font-size: 24px;
  font-weight: 800;
  list-style: none;
  display: flex;
  justify-content: space-between;
}
.faq summary::after {
  content: "+";
  color: var(--acid);
  font-size: 30px;
}
.faq details[open] summary::after {
  content: "–";
}
.faq p {
  color: #bbb;
  line-height: 1.65;
  max-width: 700px;
}
.offer {
  padding: 120px max(24px, calc((100vw - var(--max)) / 2));
  background: var(--acid);
  position: relative;
}
.tape {
  position: absolute;
  right: 5%;
  top: 45px;
  background: #fff;
  color: #111;
}
.offer-copy {
  max-width: 1000px;
}
.offer h2 {
  font-size: clamp(50px, 7vw, 100px);
  line-height: 0.88;
  margin: 0;
}
.offer-copy > p:not(.kicker, .micro) {
  font-size: 22px;
  line-height: 1.55;
  max-width: 760px;
  margin: 32px 0;
}
.cta.dark {
  background: var(--ink);
  box-shadow: 8px 8px 0 #fff;
}
.offer .micro {
  color: #3f1a08;
}
footer {
  min-height: 130px;
  padding: 35px max(24px, calc((100vw - var(--max)) / 2));
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 30px;
  background: var(--ink);
  color: #fff;
  font-size: 12px;
}
.mobile-cta {
  display: none;
}
.reveal {
  opacity: 0;
  transform: translateY(24px);
  transition:
    opacity 0.65s ease,
    transform 0.65s ease;
}
.reveal.in {
  opacity: 1;
  transform: none;
}
@media (max-width: 900px) {
  .prehead {
    font-size: 9px;
    line-height: 2.35;
    letter-spacing: 0.07em;
  }
  .prehead span {
    padding: 6px 7px;
    box-decoration-break: clone;
    -webkit-box-decoration-break: clone;
  }
  .header-cta {
    display: none;
  }
  .hero {
    padding-top: 50px;
  }
  .hero-grid,
  .video-heading,
  .mechanism-copy,
  .objections {
    grid-template-columns: 1fr;
  }
  .diagnosis {
    display: none;
  }
  .cost-list {
    grid-template-columns: 1fr;
  }
  .cost-list article {
    border-right: 0;
    border-bottom: 1px solid;
    padding: 28px 0;
  }
  .formula {
    align-items: stretch;
    flex-direction: column;
  }
  .formula i {
    display: none;
  }
  .comparison {
    grid-template-columns: 1fr;
  }
  .screen figcaption {
    flex-direction: column;
    font-size: 15px;
  }
  .section-number {
    font-size: 100px;
  }
  .mobile-cta {
    display: block;
    position: fixed;
    z-index: 90;
    left: 12px;
    right: 12px;
    bottom: 12px;
    background: var(--acid);
    color: #fff;
    padding: 17px;
    text-align: center;
    font-size: 13px;
    font-weight: 900;
    box-shadow: 5px 5px 0 var(--ink);
  }
  footer {
    padding-bottom: 90px;
    flex-direction: column;
    align-items: flex-start;
  }
  .video-wrap,
  .pain,
  .mechanism,
  .proof,
  .before-after,
  .objections,
  .offer {
    padding-top: 78px;
    padding-bottom: 78px;
  }
}
@media (prefers-reduced-motion: reduce) {
  * {
    scroll-behavior: auto !important;
  }
  .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}